In this paper, we identified and studied four misperceptions of individuals about SRI investments: i) SRI investments underperform classical ones ii) SRI investments are shunned by “wall street investors” iii) The idea of SRI emerged 5 years ago iv) SRI requires higher management fees. Such misconceptions are linked to a lower propensity to have invested in SRI. We also show that misconceptions about SRI are related to lower financial literacy scores.
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