85% of the specialists in the financial investment consultancy (private banks, wealth advisors, life insurance company, Robo-advisors, online brokers…) that we met for our market research first think of a constraint administrative burden when we talk about investor profiling.
Investor profiling is indeed one of the regulatory obligations of the European MIFID II directive which strengthens the obligations of financial advisory intermediaries with regard to particular investors. They must ensure that the proposed asset allocations are tailored to the profile of each of their clients. They are required to request a certain amount of information from their clients via questionnaires. The questionnaires currently used to meet this obligation are often not effective. They are misunderstood by investors. They are a real administrative constraint for all distributors of financial products.
At Odonatech we believe that the challenge of profiling goes far beyond compliance with regulation. Our innovative technology allows our customers to place profiling at the heart of the consulting strategy.
Our profiling tool complies with the MIFID II directive. Our algorithm calculates a reliable score that allows a perfect match between the investor's profile and the proposed asset allocation.
But we go beyond a simple profile score and a match. We use gamification to make the questionnaire more enjoyable for the investor and allow professionals to know more about their clients. We use behavioral finance research to leverage behavioral data from profiling. We produce dashboards that provide our customers with valuable information to personalize their advice and adapt it to each of their particular investor customers. We help them better understand the personality and preferences of their clients to better advise them:
Our algorithm allows them to know what solutions are offered to their customers, how to talk to their customers and when to contact their customers wisely. We allow them to personalize their service. We allow them to stand out from the competition.
With Odonatech, the administrative constraint is transformed into an opportunity for the investment consulting specialist
- It benefits from a solution to give meaning to the savings of its client and produce an increased advice.
- It responds to the need for customization expressed by the majority of investors who say they are willing to pay more to benefit (cf CGI study)